Sunday, February 28, 2016

Big B & Quantico Star chosen as the brand ambassadors for Incredible India Bachchan & Chopra – brand ambassadors for Incredible India campaign

Amitabh Bachchan and Priyanka Chopra have been appointed as the new brand ambassadors of the Incredible India campaign. They will succeed Aamir Khan.
  • Big B is also the brand ambassador of Gujarat Tourism.
  • Aamir Khan promoted the country as a tourist destination for 10 years, under Govt’s campaign.
About Incredible India:
It is the name of an international marketing campaign by the Government of India to promote tourism in India in 2002 to an audience of global appeal.
  • Its title was officially branded and promoted by Amitabh Kant, then Joint Secretary under the Union Ministry of Tourism, in 2002.

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