FMCG firm Emami has roped in Bollywood actress Parineeti Chopra to endorse its new skincare product BoroPlus Cocoa Soft Moisturising lotion. The product targets young women between the age 20-30.
- The ad film is going to be rolled out primarily in UP, Maharashtra, NCR, West Bengal, Madhya Pradesh, Gujarat and Karnataka.
The ad film will be run in cinema halls and will also be promoted digitally. BoroPlus Cocoa Soft Moisturising lotion is priced at Rs 85 for 100 ml pack.
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